History |
| The Coca-Cola bottle: From container to cultural icon It is, according to London based contemporary design Stephen Bayley, "the most familiar design in the history of consumer goods." The contour-shaped bottle was originally developed for Coca-Cola in 1915 by the Root Glass Co. of Terre Haute, Ind., inresponse to the for a distinctive package for the soft drink. Most the beverages of the day were packaged in generic, straight-side, glass bottled, allowing competiters to confuse consumers with products imitating Coca-Cola. In response to these imitators, the Chattanooga, Tenn., Coca-Cola Bottling Co. sent a letter to the Coca-Cola Co. in Atlanta citing the need for a package that "a person could recognize as a Coca-Cola bottle when feeling it in the dark, so shaped that, even if broken, a person can tell at a glance what it was." The design of the prototype was inspired from an illustration of the cacao bean found in the 1913 edition of the Encyclopedia Britannica. The illustration of the bean pod clearly demostrated the convoluted shape and grooves running the vertical length of the pod. Although trademark designations for a commercial packaging are rare, in 1977 a trademark for the shape of the bottle was granted to The Coca-Cola Co., indefinitely protecting the unique design. |
History of the Coca-Cola logo On May 8, 1886, Dr. John S. Pemberton took a jug of his reddish-brown syrup to Willis E. Venable, the manager of the soda fountain at Jacob's Pharmacy in Atlanta He had Venable mix the unnamed syrup and ice and drink it. Venable liked the drink and agreed to sell it at his soda fountain. Legend has it that either Venable or a new clerk accidently mixed the syrup with carbonated water. |
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